It’s no secret that America loves the active duty military community and our nation’s veterans. The National Veteran-Owned Business Association (NaVOBA) commissioned research from Americans across the country from all walks of life and found that 95 percent of Americans feel a sense of gratitude to the brave women and men who’ve volunteered to serve our nation in uniform.

NaVOBA has been the catalyst to bring this gratitude to Corporate America and helped increase the number of FORTUNE® 1000 companies by more than 400 percent over the last decade. That’s right, more than 430 of the largest corporations on the planet include veterans in their suppler diversity programs. 

What’s even more good news for military veteran entrepreneurs and business owners is the tremendous opportunity for attracting new customers and building loyalty with existing customers simply by letting them know your business is veteran-owned, operated and controlled. That’s right, nearly two-thirds of American consumers surveyed said they’d be more likely to purchase products and services identified as veteran-owned.  

This is where NaVOBA comes in. Certified Veteran-Owned is an initiative from the National Veteran-Owned Business Association (NaVOBA) to build on the momentum of support for veteran-owned businesses. Companies that provide products to NaVOBA’s Corporate Allies can proudly display the “Certified Veteran Owned®” logo on product labels to give their customers the confidence that they are supporting truly deserving veteran business owners.

This is beneficial in three distinct ways. First, everyday customers get to identify veteran-owned products they can purchase at large retailers. Second, the Corporate Allies who provide these products on their store shelves get to remind their customers time and time again that they have committed to supporting veterans entrepreneurship. Finally, the veteran-owned companies get to boost sales and build customer loyalty on two fronts. Everybody wins!

It’s really that simple. If you want to support the military community, buy from businesses owned and operated by vets. Plus, veteran-owned businesses hire more vets on average than non-veteran-owned businesses, so Buying Veteran makes a huge, positive impact in the veteran community. This program simply ensures that when customers support veterans, they know these veterans have worn the uniform and earned their respect and gratitude.

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