Walmart open call
Walmart Open Call 2025 Unlocks New Markets
for Veteran's Business Enterprises®.*
*Eligibility Requirement: VBEs® product must be manufactured, grown or assembled in the United States to qualify.
Walmart’s
$350 Billion Commitment to U.S. Manufacturing
Walmart is making a 10-year, $350 billion commitment to sourcing goods made, grown, or assembled in the U.S. This monumental initiative is designed to support American manufacturing and create opportunities for U.S.-based businesses. As a Veteran’s Business Enterprise® (VBE), this is your chance to get involved in this exciting movement!
Pitch Your Product to
The Road to Open Call on May 21, 2025 in Austin Texas, gives you the chance to pitch your product directly to Walmart sourcing representatives, opening doors to a potential partnership with one of the world’s largest retailers. If selected, you’ll receive valuable onsite feedback that can help you refine your offering and prepare for success.
Unmatched Opportunity
Growth & Mentorship
Retail Success
Nationwide Reach
Join the Road to
Walmart Open Call
Take part in Walmart’s Road to Open Call on May 21, 2025, and showcase your shelf-ready product proudly made, grown, or assembled in the United States. This event is an exciting opportunity to pitch your innovative product directly to Walmart’s sourcing representatives and potentially reach millions of customers nationwide.
Eligibility Requirement: To qualify, your VBE® product must be manufactured, grown, or assembled in the United States.
Ready to take the next step? Click the button below to apply.
2024 Open Call Winner
Fire Department Coffee, a certified Veteran’s Business Enterprise® (VBE), earned a coveted Golden Ticket at Walmart Open Call 2024, securing a deal that supports their mission of serving great coffee while giving back to sick and injured firefighters.
You can check them out here.
Last year, over 13,000 businesses applied, and only about 1,000 got the chance to pitch.
30 companies received a Golden Ticket.
Will you be next?*
*Eligibility Requirement:
VBEs® product must be manufactured, grown or assembled in the United States to qualify.
Our Mission
NaVOBA’s mission is to create corporate contracting opportunities for America’s Veteran’s and Service-Disabled Veteran’s Business Enterprises® (VBEs/SDVBEs) through certification, advocacy, outreach, recognition and education.
Thank you for your interest in the National Veteran Owned Business Association’s Certified Veteran’s Business Enterprise® (VBE) and Certified Service-Disabled Veteran’s Business Enterprise® (SDVBE) programs. This initiative creates a nationally recognized gold standard in certification for veteran-owned businesses of all sizes and enables corporate America to proactively source and confidently utilize businesses that are at least 51% owned, operated and controlled by U.S. military veterans.
