VBE Spotlight on: Joshica Beauty

Joshica, LLC

Joshica Beauty was founded by Joshica Kiah in 2015

Joshica (josh-aka) Beauty is a luxury natural hair and skincare brand that celebrates 4C natural hair and self-care. Joshica Beauty got its start in 2015 in Los Angeles California when Joshica Kiah Craig, military veteran, and author of The Strength of Your Strands, decided to wear her natural hair and start living a green lifestyle. 

Joshica encourages black women to start their natural hair journey so she formulated The Natural Hair Collection designed specifically for Type 4, kinky-curly natural hair textures. Joshica believes in not only growing your hair but growing your self-worth and feels it's time for black women to rediscover their natural selves and own their natural hair.

You can find Joshica sharing more of her story, her self-care practices, and her natural hair journey on YouTube, Facebook, and Instagram @joshicabeauty.

Learn more by visiting their website: https://joshicabeauty.com

About the Business - Self Worth & Self Care

What services do you provide?

"Natural hair and skin care."

Who are your primary customers?

"African American women"

When and how did you start your business?

"Started in 2015 with my own capital."

Business Growth Challenges - Growing Through Challenge and Change

What were some of the challenges in starting your business?

"Raising capital and getting contracts.."

What is the key to the success of your business?

"A good product, marketing, and consistency."

What lessons learned can you share with people to make their business succeed?

"Have a product or service that you can stand behind and a good marketing strategy in order to generate a customer base. Be consistent and create a network of people that will help you to succeed. "

What pitfalls should they avoid?

"Avoid wasting time and money on unnecessary information. Choose what applies to your business and focus your time and energy on getting the information that will help you to succeed. "

What other information about you and your business would you like to share with the NaVOBA community?

"Joshica is a 'mompreneur', a disabled Air Force Veteran, and a minority who is determined to bring natural hair care and self-care to her community."

Service information

Branch:

United States Air Force

Service Years:

2004 - 2010

Highest Rank Attained:

Staff Sergeant



Why did you join the military?

"To gain work experience, travel, and be a part of an organization of proud men and women."

Military Occupation:

"Supply Management."

Any Significant Military Achievements/Experience you'd like to mention?

"Air Force Achievement Medal."

Biography/Fun Facts

"I'm a singer and I perform locally with my husband who plays the guitar."

"I wrote a book about the black natural hair journey entitled, "The Strength of Your Strands.' "

"I homeschool my three children."