Locations/Headquarters: McDonough, GA
Business Accolades: FDA registered, NaVOBA Certified, BBB Accredited with an A+ Rating, Featured in Essence, Featured in Black Enterprise, Featured in NY Weekly, Nominated as a Titan 100
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VBE Spotlight on: Reign
Events NaVOBA • March 7, 2023
Reign
Reign was founded by Demond Crump in 2019.
Reign Pads was born in 2019 after Demond and his team saw a need for women and young girls to be comfortable and dry during their monthly cycles. Reign prides theirselves in being an organization that selects the top 100 CEOs in Georgia and surrounding regions. They are on a mission to become a $1 billion per year company. This will be accomplished by having 3 million customers purchasing from Reign monthly. Recently, Reign has implemented an initiative with the local high schools where they are going to be bringing students in to learn about entrepreneurship and have a chance to meet other successful entrepreneurs to inspire their futures.
Learn more about Reign at: www.reignpads.com
About the Business - Comfort is Key
What services do you provide?
"Nobel prize winning material, Graphene infused sanitary napkins and panty liners."
Who are your primary customers?
"Females between the ages of 12 - 90 years old."
When and how did you start your business?
"'We started our business in 2019 because we saw the need for women and young girls to be comfortable and dry during their monthly cycles. While also covering women that are past the cycle stage that wear panty liners daily."
Business Growth Challenges - Growing Through Challenge and Change
What were some of the challenges in starting your business?
"Getting women to understand and get over the fact that a man was the Founder and CEO of this product."
What is the key to the success of your business?
"Delivering a quality product in a timely, consistent fashion."
What lessons learned can you share with people to make their business succeed?
"Believe in your marketing strategy and think outside the box. Many people thought a man being the marketing face of the company would be a bad idea. They didn't realize that would be the most intriguing piece. Here we go almost $15 million later on a $6 product in 3 years."
What pitfalls should they avoid?
"Invest in the company first verses the temptation of taking profits in the beginning to spend on personal consumption."
What other information about you and your business would you like to share with the NaVOBA community?
"Our company is FDA registered, NaVOBA certified, BBB accredited with an A+ rating and recently featured in Essence."
Service information
Branch:
Navy
Service Years:
Four Years
Highest Rank Attained:
E-5
Why did you join the military?
"To travel the world."
Military Occupation:
"Operation Specialist"
Significant Achievements/Experiences:
"Reached the rank of E-5 in 2 years."
Biography/Fun Facts
In 10 years...
"I will be a billionaire."
Favorite TV show is...
"Billions"
"I play Spades to relax."
On October 22, NaVOBA celebrated the Minority Veteran's Business Enterprise of the Year Awards Ceremony during the 2024 National Minority Supplier Development Council (NMSDC) Conference in Atlanta. Hosted at Cuts Steakhouse, a sponsor of the event alongside Accenture, Shell, and Hilton, the event was complete with a full course meal, drinks, and networking. Mimi Lohm, NaVOBA's Chief Development Officer, kicked off the event and set the stage for the awardees. Keynote speakers included Brandi Rauch, General Manager of Supply Chain for Shell, Che' McFerrin, Associate Manager, Global Supplier Inclusion & Sustainability at Accenture, and Matthew Pavelek, NaVOBA's President. Before the announcements of the winners, NaVOBA surprised Don McKneely, Chairman & CEO of Minority Business News, with the 2024 Veteran's Business Champion Award. The program then went on to highlight two companies who have demonstrated excellence within their industries with the 2024 Veteran's Business Enterprise (VBE)® We Love Awards. The first VBE We Love Award went to Demond Crump, CEO of REIGN Premium Sanitary Napkins. Founded in 2019, REIGN Premium Sanitary Napkins specializes in providing innovative sanitary napkins and panty liners infused with a Nobel Prize-winning material featuring a super absorbent system. The key to REIGN's success lies in prioritizing their mission over profits, ensuring that the focus on empowering women and young girls takes precedence. Demond served honorably in the U.S. Navy from 1990 to 1994, achieving the rank of E-5 and specializing as an Operations Specialist. He is Aegis system qualified and brings a wealth of strategic expertise from his military service to his entrepreneurial journey. You can read more about this VBE spotlight here . The second VBE We Love Award was presented to Paden Sickles, CEO of SickFit. Founded in 2021, SickFit specializes in wholesale and custom socks, as well as murals. SickFit caters to a diverse customer base that includes service members, athletes, corporate partners, active individuals, and government entities. The key to SickFit's success lies in its commitment to innovation and authenticity. As a veteran-owned, woman-owned, and minority-owned company, SickFit represents a movement focused on resilience and empowerment, particularly for those in underrepresented communities. Paden served from 2014 to 2024 in the Army, achieving the rank of Captain and earned the Expert Soldier Badge and Air Assault Wings. You can learn more about this VBE spotlight here . NaVOBA then celebrated the 2024 Minority Veteran's Business Enterprise ® of the Year: Robert Swain, CEO of Swain Enterprises. Established in 2020, Swain Enterprises specializes in federal projects, including restoration and renovations for military bases, federal facilities, and hospitals in the Virginia, Maryland, and Washington, DC areas. Swain Enterprises is committed to providing the highest level of service to government, commercial, educational, and institutional clients. The key to the success of Swain Enterprises has been a focus on integrity, hard work, and strong relationships. From the outset, the company has committed to delivering high-quality work and exceeding client expectations. As a fully veteran-owned business, Swain Enterprises is dedicated to empowering veterans and creating opportunities for those moving from military to civilian careers. You can read more about NaVOBA's 2024 Minority Veteran's Business Enterprise of the Year here .
Jewel Sanitary Napkins LLC
Swain Enterprises LLC
Thank you for your interest in the National Veteran Owned Business Association’s Certified Veteran’s Business Enterprise® (VBE) and Certified Service-Disabled Veteran’s Business Enterprise® (SDVBE) programs. This initiative creates a nationally recognized gold standard in certification for veteran-owned businesses of all sizes and enables corporate America to proactively source and confidently utilize businesses that are at least 51% owned, operated and controlled by U.S. military veterans.
OUR MISSION
NaVOBA’s mission is to create corporate contracting opportunities for America’s Veteran’s and Service-Disabled Veteran’s Business Enterprises (VBEs/SDVBEs) through certification, advocacy, outreach, recognition and education.
